Nowadays, it's not just a good idea—virtually it's required—to have an employee communication app for your internal communication and employee advocacy platform. Considering that the typical person checks their smartphone 47 times every day. It just makes sense to have a mobile presence.

But how do you go about getting one in the best way? Some businesses attempt to do this internally, but our recommendation is to hire a reputable software developer. In this essay, we'll go over a few justifications.

What are Internal Communication Apps?

Information about the business is shared internally to help employees do their jobs well. People are kept informed by it. The goal of internal communication app is to provide an efficient flow of information among departments and coworkers inside an organization. This holds true for all levels of management and staff. It also functions among staff members who are communicating with one another at work. Employee engagement is increased and corporate culture is nurtured by effective internal communication.

The ever-changing workforce demographics emphasize the necessity for various communication platforms. Every person has a benefit for team collaboration, whether they work remotely or in the office, no matter what they do. Information can be exchanged verbally or electronically using tools like the workplace intranet. An intranet's attractiveness is that employees may use it from any location with an internet connection and that it is accessible around the clock.

What Forms of Internal Communication are There?

forms of internal communication

Five Primary Channels Comprise Internal Communication

Information that is disseminated by channel management includes strategies, business results, internal and external data, and other crucial general information.

  • Team: a group of coworkers who cooperate to accomplish a common objective.
  • Face to Face: Briefing people on jobs and situations in person
  • Peer: Informal discussions amongst coworkers are known as peer-to-peer.
  • Resources: Intranet, email, social media, messaging, video calls, and the phone are examples of resources.

Each of them uses a particular medium to accomplish its internal communication objectives:

  • Verbal: Verbal communication refers to information communicated orally.
  • Electronic: The majority of the written material is shared electronically.
  • Written: Paper is a medium for communicating with graphics and posters.

What is an Internal Communication Plan?

An internal communication strategy acts as a road map for inspiring employees to take action by disseminating knowledge. The plan promotes improved teamwork because it is explicit about its objectives. The precise efforts and actions required to accomplish your business goals should be identified in the tactics, which are a component of the internal communication plan. These techniques should be delivered using technology or a means that is appropriate for the target audience, such as connecting through to receive real-time notifications and project updates.

Being present and being at the front of your employees' minds is essential when there are so many sources of information vying for their attention. Mobile technology is obviously the best method to accomplish it.

Reasons Why Internal Communication Apps are Important

Why Internal Communication Apps Matter

Smartphone Usage is Soaring

Everyone, from the CEO to the assembly line workers, will have a mobile smartphone. Therefore, the easiest method to ensure that everyone is aware of company news is to use employee communication tools. And whether they are at their desk or not, your connection with them will accompany them throughout the day.

Boost Employee Engagement and Productivity

Bring leaders, partners, and workers together to focus on internal tactics that increase engagement and productivity by starting the proper discussions within your organization. It should be encouraged for employees to submit their thoughts and comments. This increases their sense of value and attention, which encourages participation. Employees that are actively involved in their work are motivated to put in more effort and produce higher-quality work.

Through internal communication tools, these discussions can be simply arranged. No need for protracted, time-consuming meetings.

Supply of Information

Bring leaders, partners, and workers together to focus on internal tactics that increase engagement and productivity by starting the proper discussions within your organization. It should be encouraged for employees to submit their thoughts and comments. This increases their sense of value and attention, which encourages participation. Employees that are actively involved in their work are motivated to put in more effort and produce higher-quality work.

Through internal communication tools, these discussions can be simply arranged. No need for protracted, time-consuming meetings.

Improves Employee Experience

Internal communication is a tool that organizations may use to enhance the employee experience. This aids in employee retention because working for a firm that values its employees sends out a good message. Internal communications can serve as a vehicle for advertising:

Improving employee experience

  • Company activities
  • Sports club participation
  • Free nutritious snacks and beverages
  • Free taxi service for late-shift workers
  • The creation of a relaxing space

They won't be able to gain from them unless everyone is aware of them. Due to this, internal communication is crucial in both work and personal life.

Exchanging Ideas

Utilizing your internal communication platform is one of the finest ways to share your company's roadmap. Employees feel informed and prepared to act when you provide an overview and clarify your goals in a consistent information flow.

A clear roadmap also stresses corporate strategy so that each team member or department has a clear understanding of the direction the company is taking. It provides a single, distinct point of reference that enumerates the broad goals. The ability to make judgments and perform duties with confidence may be enhanced by this clarity.

Reinstate Focus Points

Teams can be aligned and directed on how to prioritize and allocate work through internal communication. Employees may plan their time accordingly to meet deadlines when there is clear internal communication within the workplace. This emphasis also highlights the significance of a certain deadline and how a modest effort fits into the bigger vision. To catch a seasonal trend, for instance, the HR department could need to implement the installation of new software.

Drives Action

Both internal and external activities are encouraged by internal communication. For instance, it can give permission for someone to proceed with work, encourage them to get in touch with suppliers, or gather feedback by counting how many people like a new product on an intranet website. Clarity and effectiveness in communication can be achieved in a matter of seconds.

Instead of writing a lengthy response, people are more likely to respond if they only need to push a button. The younger generations, who have grown up in the digital age, are most affected by this.

Brings People together

Internal communication is an important resource in emergency situations. Reducing stress and completing tasks more quickly and simply with the appropriate team members within the organization.

Internal communication during a crisis also has the benefit of reducing rumors. Office rumors spread quickly, therefore it's important for management to communicate clearly to avoid conflict. Due to how readily unfounded rumors can harm a company's reputation, this can also affect external communication.

Space for Change

Technology advances quickly. Companies must stay one step ahead of the competition if they want to succeed in this cutthroat market. Why is this situation crucial for internal communication? because it enables companies to react quickly to unforeseen circumstances and changes in the environment.

This may be informing employees in the travel industry of inclement weather or lowering the price of bread in every store in the state to match the competition. The ability to effectively communicate internally can make the difference between avoiding or experiencing a disaster.

Goes Beyond Borders

Global organizations are examples of how crucial communication is in global commerce. There may be a little window for doing virtual meetings or phone conferences with employees who are working in various time zones. Understanding is improved through effective internal communication, especially when there are linguistic differences.

When speaking with coworkers in another nation, culture should also be taken into account. The communication's tone should be respectful of any cultural variations in terms of behavior, customs, and work-related attitudes.

Creates Brand Awareness

"Employees who feel well-informed become a company's most trustworthy ambassadors externally, while they may become its sharpest critics if they do not," claims Gartner Communications.

Building an organization's reputation requires effective external communication. Employees become advocates for the business when they post content about it on social media. This type of brand development is a result of effective internal communication that motivates staff to share knowledge, and it can affect an organization's performance.


A carefully planned communications strategy will aid your company in all internal projects and educate you how to maintain regular staff communications. You can take the above actions and get closer to a more collaborative and engaged workplace by realizing the value of a successful internal communication plan. With an app like by 500apps, you can reinforce internal communication and help your employees boost their productivity and increase company growth.

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